Community enables users to advocate for the brand, drive loyalty by encouraging habits, engage users both online and offline, and increase user-generated content, thereby increasing SEO.
Strategy lead, lead designer on Phase 1
Research & Insights
Conducted interviews with hosts and internal stakeholders, gaining initial insight on critical needs.
Created illustrative stories based on Airbnb's existing journey maps to envision the future of the community and its impact to hosts and guests.
Applied the Lithium platform to the journey maps to create functional requirements, and prioritize those requirements against existing capabilities and future opportunities.
Used the stories, as well as external research and interview insights, to plan out a multi-phase delivery map (currently in flight).
The community has been performing well in its initial year of activity:
With Airbnb, I learned to think fast! But speed comes at a price: