Barclaycard Travel is a revenue-generating travel site that rewards credit card customers with airline miles for participation. Community members are proven to spend more yet have a lower revolving balance compared to cardholders who don't participate.
Client-facing project lead, site envisioning and story developer, user experience architect (wireframes and prototyping), front-end development and visual design consultation.
Identification, registration, and authentication were challenging aspects of this project requiring an elevated attention to detail.
I wireframed this project using OmniGraffle, taking into a account a high level of business-level and interactive annotation for development quality.
I partnered with a talented senior designer to ensure that creative design promoted the brand, the product, and travel inspiration.
We knew the first phase wouldn't deliver the end state, so I continued to develop user stories that promoted mobility, gamification, and travel deals.
This project won two Lithium "Lithy" awards in 2014 and 2015. It also produced solid business results:
With Barclaycard, I learned how to fuse a product with a digital space: