Strategy and design lead for a major overhaul of the eBay Seller Community.

eBay Community

About the Project

The eBay community is one of the largest Lithium communities by volume and memberships. However, their legacy experience didn't align to their brand standards, was difficult to navigate, wasn't mobile-ready, and inhibited the ability for users to interact with one another and be rewarded for participation.


Strategy lead, lead designer on Phase 1. This is an active project that requires identifying quick UX wins while ensuring a strategic focus for a long-term, scalable integrations with other systems.


Strategic & Design Analysis

eBay Mockup Strategy

Conducted user interviews, defined user journeys, delivered a usability heuristic assessment, and mapped out a delivery plan.


eBay Mockup Modeling

Created a wireframe-based clickable model using Invision to illustrate key interactions. Solicited community member feedback for value, effectiveness.

Lead Designer

eBay Mockup Design

Gained insights from modeling sessions and designed all mobile, tablet, desktop experiences. Ensured approaches were inline with architectural considerations.

eBay Results


As this project is in flight, I have applied past learnings of other enterprise redesign efforts into this initiative: