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Strategy lead, research lead, strategy & user experience workshop director, prototype lead, design consultant.
Winning design is informed design:
Moments That Matter
As part of the experience workshop, we invited Google to participate in small group sessions to create user stories based on key persona data. The stories, combined with prior strategic exercises informed the protype design:
After we polished the stories, I led a cross-functional team to analyze the results, keeping these tenets in mind:
We translated the stories into a platform-actionable prototype:
This project soft-launched in mid-July 2016, with several innovative features for Lithium and Google:
With Google, I'm learning to embrace the test-and-learn process, and to be comfortable with failing and correcting: