Twenty years turning ambiguous problems into products — and building the practices that keep them shipping.
Building the org and operating model behind a SaaS platform’s first AI layer
Owned the 0→1 AI strategy for a mature B2B SaaS platform — building executive alignment, leading a cross-functional design and engineering effort, and standing up a new design-to-development operating model that cut prototype timelines from weeks to days.
- AI strategy
- Org leadership
- 0→1
Shared by request — reach out to me for the password.
A design system that could grow up-market
Led a year of research and design to create Nebula — Cloudbeds’ first modern design system — then rolled it out squad by squad so a hospitality SaaS platform could modernize without stopping to rebuild.
- Design systems
- Design tokens
- React · Chakra UI
Developing product strategy for a global host community
Framed the opportunity, aligned stakeholders, and set a direction the org could build toward — moving from scattered forums to a coherent community product.
- Strategy
- Stakeholder alignment
- Vision
Incubating a design team from zero
Hired, structured, and coached a new design practice — establishing rituals, craft bar, and a hiring pipeline that outlasted the engagement.
- Hiring
- Org design
- Coaching
Work spanning tech, retail, telecom, textile, and finance — in-house, agency, and advisory.